The Benefits of SEO for Local Businesses in Boston

The city has played a key role in U.S. history including hosting key events of the American Revolution. After gaining independence from Great Britain, Boston continued playing a crucial role as a center for culture and education as well as a port and manufacturing hub. The city’s rich history attracts millions of tourists every year (20 million+). Boston is home to the 1st public school, first subway system and first Public Park in the U.S.

Boston is in the list of the 30 most economically vibrant cities globally. The Greater Boston Metropolitan area is ranked 6th in the list of largest economies in the U.S. The city’s higher learning institutions contribute significantly to the economy. Boston gets over 350,000 college students from all over the globe, who contribute $4.8 billion+ to the city’s economy annually. There are many technology businesses as well that attract billions of dollars in funding every year.

Tourism is also vibrant considering businesses in the sector generate over $10 billion in revenue every year from the 21 million tourists that flock to Boston from within the U.S. and other parts of the world. The city is also a major seaport and financial services hub, especially in the insurance and mutual funds sectors.

Boston is a perfect location for starting a business; however, competition is stiff especially for small local businesses. The key to standing out today is local SEO. It doesn’t matter if you have a traditional brick-and-mortar business, you need to do search marketing (SEO) given most people today are turning to the internet (Google to be precise) when searching for goods and services to purchase. Here are the precise benefits your local business stands to enjoy from SEO;

Local SEO is about promoting your business on search engines to people within your location (Boston). SEO, in general, doesn’t factor in location which exposes businesses to a broader audience which may not be interested in a company or whatever is being sold. The goal of a local Boston SEO expert is to put your business website in front of relevant audiences interested in whatever you are selling. Targeted marketing focuses on potential customers who are most likely to buy which increases website conversions (sales).

SEO is a combination of many techniques and processes. The best Boston SEO services should guarantee you a fully-optimized website. Google considers many factors when ranking local websites. These factors range from the presence of local pages to reviews, local directory listings, local keywords, etc. Search engines consider reviews when ranking local websites. Your website must have reviewing tools as a result. The website should also be listed in popular local directories. The website pages should also have local keywords included naturally in headings, meta-tags as well as in the content. The density of local keywords should also match Google’s guidelines. It is impossible to have a fully-optimized local business website if you are not dealing with the best Boston SEO company.

Google considers technical aspects of website design when ranking websites. Your website speed, responsiveness on all computing devices especially mobile devices is as important as having popular local keywords embedded in website content. Mobile search has already overtaken desktop search. So, if your website doesn’t work optimally on mobile devices, you can’t rank as high as you should. Professional SEO companies are able to include mobile optimization as part of overall SEO packages to give your local business an edge.

Small businesses in Boston face stiff competition, especially from medium and large business. Search marketing levels the playing field. Unlike traditional marketing where success is dictated by the size of a company’s marketing budget, local SEO has helped small businesses compete effectively and even beat medium and large businesses without spending a fortune.

Boston SEO services from a renowned Boston SEO Company like TitaniumClicks won’t cost even a fraction of the cost of a TV/radio ad, but you are assured of ranking high on page #1 of Google search engine results pages.

Most local businesses in Boston have done basic SEO which is why they get average SEO results. Hiring a Boston SEO company like Titaniumclicks with almost a decade of SEO experience is bound to give your business unmatched competitive advantage. Titaniumclicks has helped hundreds of businesses in Boston, Massachusetts and beyond establish a strong online presence and boost online sales.

The company specializes in SEO and other supporting online marketing services like social media management.

SEO is the key to a robust online presence. However, SEO is a sensitive service that should be left to real experts only. Checkout Titaniumclicks’s verifiable testimonials to see what past clients have to say about the company. You can also do a FREE SEO audit using Titaniumclicks’s free website analyzer to find out what is wrong with your website SEO-wise.