Local SEO is also important for ensuring your business appears on the most coveted search engine results spots dubbed Google’s local 3-pack. Initially, Google’s search engine results pages used to display the most popular businesses related to a local search as a snippet known as local 7-pack featuring addresses, phone no’s. and direction links. However, as more searches started being done using mobile devices like Smartphones, Google reduced the 7-pack to include 3 results only to improve user experience.
According to studies done after the implementation of local 3-pack listings, 44% of searchers who perform local search click on local 3-pack listings against 8% who choose to see more local results. This simply means people searching for local listings are able to find exactly what they are searching for with local 3-pack options. To get on Google’s local 3-pack and drive a significant amount of search traffic to your site, you need the services of a good Tucson SEO expert.